Ideas: The Vitamin Blog

Posts by: vitamin

By vitamin / Client Clips

Vitamin Secures Cover Story for RMF Engineering

Vitamin recently secured a cover story in IDEA’s District Energy Magazine for long-time client RMF Engineering. The story, a five-page feature on RMF’s work with Yale University’s Central Power Plant upgrade, successfully positions RMF as an expert in cogeneration system upgrades. Read the full article, here.

By vitamin / Client Clips

Vitamin Client Gives Inside Scoop on Harbor Point

Vitamin recently arranged an interview between Brian Finklestein, retail broker at KLNB, and Carley Milligan, associate editor of the Baltimore Business Journal, about Harbor Point, a major neighborhood under development along Baltimore’s waterfront. A full Q&A with Brian on retail leasing at Harbor Point ran in print and online, and successfully positioned KLNB as an expert in…

By vitamin / Client Clips

Vitamin Helps Nonprofit Set the Record Straight About Offshore Wind

Offshore wind is coming to Maryland and it’s been quite the controversial topic! After the Baltimore Sun published an op-ed in opposition to the burgeoning industry, the Business Network for Offshore Wind was committed to setting the record straight. As a result, Vitamin placed a rebuttal in the Baltimore Sun by Delegate Ben Kramer responding to the bold…

By vitamin / Public Relations

4 Tips for Writing a Successful Op-ed

An op-ed, (originally short for “opposite the editorial page” because it featured opinion pieces that ran in print across from the editorial content), is another great PR opportunity we encourage our clients to take advantage of. Now taken to stand for “opinion editorial”, op-eds can be found in both the print and online versions of a…

By vitamin / Business / Public Relations

5 Ways to Have Better Conversations

In business, it is important to have strong communication skills. Whether you’re communicating internally or externally with clients or industry peers, having clear and valuable conversations are key: it can help you strengthen your relationships with internal team members and clients / customers; and position yourself as a knowledgeable expert. But what exactly differentiates a…

By vitamin / Client Clips

Vitamin Arranges Podcast Interview for CEO of Saint Agnes Healthcare

Vitamin recently arranged a podcast opportunity between the Baltimore Business Journal and Keith Vander Kolk, CEO of Saint Agnes Healthcare. Vander Kolk spoke with reporter Morgan Eichensehr on healthcare reform and what the uncertainty means for hospitals in Baltimore and across the country. The podcast successfully positioned Vander Kolk as an authority in the healthcare community…

By vitamin / Public Relations

Four Reasons to Embrace Digital Media

The media have historically always shared news through traditional platforms such as print, television and radio. But in our increasingly digital age, the media is quickly embracing digital mediums (such as social media, blogs and apps) as valuable ways to share their stories. While many clients tell us that their goal is to be featured…