Ideas: The Vitamin Blog

Posts by: Vitamin

By Vitamin / Social Media

4 Reasons Nonprofit Organizations Should Be On Twitter

Are you having a hard time understanding how Twitter can be of value for your nonprofit? Have you been told that Twitter is best for for-profit companies? Our nonprofit clients often come to us wondering the same thing: should we invest time and effort into Twitter? In our experience, we have found that Twitter engagement…

By Vitamin / Business

3 Ways a Marketing Plan Can Be a Game-Changer

We’re already through the first quarter of 2017 — can you believe it? While most marketing executives set loose goals for the year, many forego the process of developing a formal marketing plan. A thorough marketing plan will create a unified focus for your company and can play a significant role in growing and /…

By Vitamin / Healthcare / Social Media

Do’s and Don’ts of Twitter: Healthcare Edition

Most healthcare leaders know that Twitter can be a useful strategic tool for their organizations to build credibility and increase patient loyalty. But many are still leery about utilizing Twitter and other social networks due to perceived risk. So how do you best navigate Twitter as a healthcare organization? Here are some do’s and don’ts…

By Vitamin / Social Media

Best Uses of Snapchat in 2016

If there was any doubt about the value of a brand presence on Snapchat, the wildly successful campaigns brands executed this year definitely proved its worth. Here are our top four favorite Snapchat campaigns of 2016: 4. Presidential Campaign Lenses and Geofilters Coming in in 4th place is the unique way the presidential candidates infused…

By Vitamin / Branding / Web Design

Value-based Decision Making

Websites range in complexity from massive eCommerce systems to simple, single-page portfolio sites. Regardless of how big or small a project is, a lot of decisions need to be made along the way in order to successfully transform what began as an idea into a fully functioning website. So, how do we go about making…

By Vitamin / Built

What Does Your Website Say About Your AEC Firm?

It’s tempting to give your website the cold shoulder when things get hectic, but we challenge you to change the way you view the role your site plays at your architecture, engineering or construction firm. Think about it this way: a quality website is constantly working for you in the background. People who come across…

By Vitamin / Fun

But First, Coffee

In the Vitamin studio, few things can be as unanimously agreed upon as “but first, coffee.” We recently upgraded to the QuickMill Anita espresso machine, and the coffee aficionados amongst us couldn’t be happier. Craving a more consistent rich flavor and crema, the Anita has pressure gauges providing greater precision control over each shot.  Pulling…

By Vitamin / Branding / Social Media

Vitamin’s Take on Instagram’s Updates

In contrast with parent company Facebook’s strategy for rolling out design updates gradually, on May 11th, Instagram rolled out a completely new look — all at once. The update has been a popular topic in the design community, and we couldn’t resist chiming in. The new minimal app design is an evolution of subtracting rather than adding. The…

By Vitamin / Fun

How to See Color Like a Designer

When you walk into the paint section of a hardware store, you usually find yourself staring at a wall of colors; a rainbow composed from thousands of tiny paint swatches, each one with a unique name. The colors have labels that read like flavors and flowers: Tangerine, Lavender, Marigold, Grapefruit, Dewberry! You probably had no…

By Vitamin / Technology / Web Design

Give Your Web Presence a Boost in 2015

What resolutions did you make for your business in 2015? If retooling your website is one of them, check out these helpful tips for giving your digital presence a big boost this year. 1. Work on your flexibility If you haven’t already, it’s time to make your site responsive. Not familiar with responsive web sites?…