Ideas: The Vitamin Blog

Posts by: Nikki Bracy

By Nikki Bracy / Public Relations

Media Training 101: What It Is and Why You Need It

Media relations should be a key component of every company’s overall marketing and communications strategy. Why? Because earning positive and compelling coverage in your targeted, top tier media outlets keeps your company top-of-mind, allows you to share brand messaging and positions your business as a valuable resource. One of the key components to successful media…

By Nikki Bracy / Business

4 Ways to Miss Out on That Perfect Marketing Job

As a well-known boutique marketing agency, we constantly receive applications for jobs. And when we receive particularly strong applications, we love to bring the applicant in for an interview to see if they are a fit for our open positions. Over the years, we’ve conducted our fair share of interviews and thought we’d share some words of wisdom…

By Nikki Bracy / Healthcare

7 Creative Marketing Ideas for Healthcare Organizations

Whether you’re focused on patient acquisition or trying to grow your organization, your marketing strategy will be at the crux of your success. And with the growing competition in the healthcare industry, it has become increasingly important to employ creative marketing tactics that cut through the clutter and deepen relationships with your patient population. Check…

By Nikki Bracy / Advertising

3 Reasons Creative Briefs Are Critical

A creative brief is a simple but important document that agency teams use to jumpstart a major project such as an ad campaign, a video or print design piece. The brief is typically developed by your agency based on previous client communication and it sets the stage for the entire project. The brief includes everything from project goals…

By Nikki Bracy / Advertising

The Battle of the Cell Phone Networks

Have you been keeping up with the strange advertising battle of the cell phone networks? The commercials have gotten progressively more competitive as the year has gone on … and it’s literally amazing. In case you forgot, it all started with balls. Verizon released a commercial called “A Better Network As Explained by Colorful Balls.” Different colored balls…

By Nikki Bracy / Social Media

Snapchat: The Social Network to Beat?

Could Snapchat be the social network to beat? Facebook and Instagram certainly seem to think so. Since Snapchat came onto the scene in 2011, it has climbed the charts — particularly amongst millennials who had learned the hard lesson that what happens on the Internet, stays on the Internet. The fact that your “snaps” disappear…

By Nikki Bracy / Social Media

3 Reasons B2B Execs Should Embrace Social Media

For the typical c-suite executive, your day is spent doing a myriad of things to keep the business running smoothly and long story short — you don’t have time to waste. As a result, many B2B execs have cast social media aside, considering it to be a waste of their time or a medium “for…

By Nikki Bracy / Advertising / Fun

Vitamin’s Top 5 Ads of 2015

2015 was a fun year of advertising. We saw a puppy and owner bond in a hilarious Purina brand video; watched Microsoft and Apple play nice during the holidays; and saw Coca-Cola take a stance on bullying. But below is our list of our absolute favorite ads of the year. They were creative, engaging to…

By Nikki Bracy / Business

4 Things to Remember this Planning Season

Planning season is upon us. Ideally, you’ve already started preparing your major initiatives for 2016 and are just putting on the finishing touches. But many companies are currently playing catch up. Here is a list of four things that tend to slip through the cracks during planning season, but need to stay top of mind:…

By Nikki Bracy / Social Media

Top 4 Social Networks to Watch

  We all know that social media is an ever-evolving beast with new apps, networks and platforms being developed and utilized everyday. But amongst the constantly growing list of social networks coming to market, there are always a few that rise to the top – the standout social networks that make a big impact with…