Ideas: The Vitamin Blog

Posts by: Kendall Bair

By Kendall Bair / Social Media

4 Reasons Nonprofit Organizations Should Be On Twitter

Are you having a hard time understanding how Twitter can be of value for your nonprofit? Have you been told that Twitter is best for for-profit companies? Our nonprofit clients often come to us wondering the same thing: should we invest time and effort into Twitter? In our experience, we have found that Twitter engagement…

By Kendall Bair / Business

3 Ways a Marketing Plan Can Be a Game-Changer

We’re already through the first quarter of 2017 — can you believe it? While most marketing executives set loose goals for the year, many forego the process of developing a formal marketing plan. A thorough marketing plan will create a unified focus for your company and can play a significant role in growing and /…

By Kendall Bair / Healthcare / Social Media

Do’s and Don’ts of Twitter: Healthcare Edition

Most healthcare leaders know that Twitter can be a useful strategic tool for their organizations to build credibility and increase patient loyalty. But many are still leery about utilizing Twitter and other social networks due to perceived risk. So how do you best navigate Twitter as a healthcare organization? Here are some do’s and don’ts…

By Kendall Bair / Social Media

Best Uses of Snapchat in 2016

If there was any doubt about the value of a brand presence on Snapchat, the wildly successful campaigns brands executed this year definitely proved its worth. Here are our top four favorite Snapchat campaigns of 2016: 4. Presidential Campaign Lenses and Geofilters Coming in in 4th place is the unique way the presidential candidates infused…

By Kendall Bair / Built

What Does Your Website Say About Your AEC Firm?

It’s tempting to give your website the cold shoulder when things get hectic, but we challenge you to change the way you view the role your site plays at your architecture, engineering or construction firm. Think about it this way: a quality website is constantly working for you in the background. People who come across…