Ideas: The Vitamin Blog

Posts by: Alex Rebele

By Alex Rebele / Technology / Web Design

Getting the Best out of Photography for Your Website

Powerful and authentic imagery makes a big impact on someone visiting your website; it immediately establishes a connection between your brand and your audience. As technology continues to become more affordable, high-resolution and color-rich displays are becoming the common viewing source, so it is important to take great care when selecting (or taking) photography for your brand….

By Alex Rebele / Branding

How to Stand Out in a Crowded Marketplace

With a plethora of new products and services saturating your market space and shouting for people’s attention, how do you make sure your brand is noticed? A brand that remains true to its roots is a breath of fresh air in a world overwhelmed by fads and trends, so tell an authentic story that will…

By Alex Rebele / Branding

Brand Standards Manuals: Part 2

Key Components of a Brand Standards Manual With an environment increasingly saturated in all forms of media, it is more important than ever to have a solid brand to stand out amongst the majority. Part of standing out is an assertive brand that is unified with a brand standards manual. This ensures all elements of…

By Alex Rebele / Branding

Brand Standards Manuals: Part 1

The Value of a Brand Standards Manual Your brand is more than just a logo or tagline – it’s your identity. It communicates who you are and what you stand for. And a strong brand can move mountains for your business. Any company that understands the importance of brand development will invest heavily in its…

By Alex Rebele / Branding / Fun / Holidays

John Waters’ Christmas Spirit

As we are just exiting the 2015 holiday season, we wanted to take a quick look back at the things that make the Baltimore season standout. Quite frankly, nothing shouts “Baltimore Christmas spirit” like a John Waters advent calendar. Some background on this piece… Last year the team at Vitamin received a copy of this…