8 Marketing Campaigns We Love
Sometimes, we just don’t tell the brands we hold so dear to our heart just how much we adore them. So with Valentine’s Day just around the corner, we wanted to show a little love to some of the ads we love the most.
Cardstore’s “The World’s Toughest Job”
Personalized greeting card company, Cardstore, created a beautiful ad that quickly went viral and caused viewers to cry everywhere. 24 candidates applied for “The World’s Toughest Job,” that included standing up almost all of the time, working unlimited hours per week, no vacations, no time to sleep and a salary of $0. The agency recorded the interviews and revealed a heart wrenching twist at the end – just watch for yourself.
Kmart’s “Ship My Pants”
Now that you’ve cried your eyes out over the first campaign on our list, let’s move on to some schoolyard humor. Kmart’s “Ship My Pants” commercial highlights its new store-to-home delivery services in a hilarious way, showing just how effective humor can be in making customers remember your brand.
Chipotle’s Food With Integrity Ads
Chipotle has long avoided major advertising initiatives, citing that its target audience, millennials, doesn’t respect brands that are overly self-promotional. Taking that into consideration, the brand released a series of visually stunning ads (“Back to the Start” and “The Scarecrow”), incorporating powerful storytelling and the company’s the vision of living in a world full of “food with integrity.” The most compelling part of the ads? Chipotle is barely mentioned.
Geico Hump Day Campaign
From the gecko to the caveman, Geico’s incorporation of mascots into its commercials makes its brand one of the most recognizable. By now, we’ve all seen Geico’s Hump Day commercial and (whether or not we’d like to admit it) we’ve all imitated the camel’s signature line on a Wednesday. And that’s why we love Geico’s newest ad “Camels – It’s What You Do”, which capitalizes on the original ad while bringing something fresh and new to the table.
Old Spice’s “The Man Your Man Could Smell Like”
How do you revive the brand for a product whose only use is to combat sweat and body odor? By incorporating some humor and an attractive spokesperson that appeals to both genders. Men wanted to be him, and women wanted to be with him — of course we’re talking about “The Man Your Man Could Smell Like.”
Red Bull’s Stratos
Red Bull’s brand thrives on adventure, risk and pushing the limits – so they did something that had never been done before with their shocking PR stunt. They dropped Felix Baumgartner from space and streamed the event live – a risky move, but one that paid off with a world record and incredible media coverage.
Volvo Trucks and Jean Claude Van Damme
Volvo employed renowned martial artist, Jean Claude Van Damme, to help display the quality of its trucks’ new precise and stable steering system. Sounds boring doesn’t it? But here’s why we love it. Volvo shocked us all with incredible footage of Van Damme doing a split between two trucks driving in reverse (set against an Enya song, naturally), demonstrating the excellence and power of Volvo’s newest product offerings and wowing us all.
Chrysler’s Imported from Detroit Campaign
Car manufacturers are often identified by the location of their headquarters (Ford is from Michigan, Toyota is from Japan, Fiat is from Italy, etc.) and Chrysler is no different. So when Detroit filed for bankruptcy is 2013, the country paid close attention to the problems the city was dealing with. Consequently, Chrysler released a series of emotional ads showcasing the resilient spirit of the city it calls home, including one particularly inspiring Super Bowl ad, “It’s Halftime in America.”
So tell us, what ad campaigns do you love?