5 Ways Healthcare Organizations Can Build a Mobile Presence

By vitamin

Image courtesy of mobilefomo.com

By now, we all know that the world is going mobile. Studies show that the average consumers spend nearly 60% of their time on the Internet through mobile devices, versus desktops or tablets. To be seen as innovative in the industry, it’s imperative that your healthcare organization’s mobile presence is strong.

Here are five ways to boost your mobile edge.

1. Make your website responsive

According to a MarginMedia survey, 48% of users say that if they arrive on an organization’s site that isn’t working well on mobile, they take it as an indication of the organization not caring. That’s why it’s important that your facility’s website is responsive. Responsive design ensures that your patients will have a seamless web experience no matter what smart device they are using to access information. Another advantage? Responsive web design is great for SEO.

2. Build a mobile app

Mobile apps are a great way to connect with patients outside of their visit or stays at your facility. Think about your patients – are they looking for health resources? Consider building an informational app that is promoted throughout your facility. Incentivize downloads to ensure use of the app (for example, you can offer them an automatic entry into a sweepstakes upon downloading). Also consider integrating location-identifying technology into your app to create a more personalized patient experience based on their location.

3. Be active on social media

A study by ComScore shows that 55% of social media consumption happens on a mobile device. Social media allows healthcare facilities to reach current and potential patients in an engaging and affordable way. More often than not, patients will use Google searches to find information on your facility, so make sure that you have a Google+ page that is regularly updated with relevant, keyword rich content. Also, be sure that your organization’s social media usernames can be easily found via in-app search functions.

4. Run mobile ads

Mobile advertising is one of the fastest-growing advertising mediums, expected to grow 75.1% to 31.45 billion by the end of 2014. As more patients have access to smart devices, advertising on mobile sites and in apps can create a wide reach for your messaging. Because of the continued build-out of high-speed networks and increased access to Wi-Fi, companies also now have more capabilities in creating captivating media campaigns.

5. Location, location, location

Healthcare facilities can be confusing to first-time visitors. Healthcare campuses typically consist of multiple buildings, so it is imperative to ensure that your patients and their loved ones know where they’re going as they arrive to your facility. Do a search on your location – do your various buildings show up in a search for directions? Do you make building addresses available on your website so that they can be easily found within GPS apps? Having clear, accessible directions to your facility will help to alleviate any potential confusion and ensure that patients arrive to their appointments on time.

With these tips, you will be well on your way to increasing your mobile presence and improving the patient experience. Need help building your mobile presence? Contact Vitamin at info@vitaminisgood.com.

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