5 Tips For Working With Designers
Designers can be a finicky bunch. Always up on the latest Apple products, busting on people for their selection of Comic Sans as a useable font and yapping about how Powerpoint is the bane of their existence.
The Vitamin creative team put together five quick tips for navigating a smooth client-designer relationship.
1.) Don’t Expect First Drafts to be Masterpieces
The creative process is just that, a process. Multiple rounds of revisions are included in project timelines to give the necessary period for discovery, execution and honing of the end product. Think of a logo, brochure or web site design just like a sculpture: you get the overall vision down, it may be rough and blocked out, then you work on the finer and more granular details over time, until finally you land on the completed piece.
2.) “I’ll Know It When I See It” is Not Valuable Feedback
Contrary to popular belief, designers are unable to read minds, so when trying to portray a client’s vision the ‘I’ll know it when I see it’ response does little to move the project forward. Offer constructive criticism to help shape the project where you see successes or failings. This feedback helps designers effectively understand and convey your perspective on the project.
3.) Fast, Cheap, Good : You Can Only Have Two
Graphic design is just like any other service, you get what you pay for. Vendors such as 99Logos, Wix, or VistaPrint all offer super-cheap design services, but if you think that a $5 business card with a $20 logo that links to a free website is going to land you consist clients, then more power to you. When partnering with designers, you pay for years of experience. It’s often not cheap, but the bottom-line can’t be the driving motivation for seeking creative services.
4.) ‘Design by Committee’ Kills Productivity and Creativity
‘Design by Committee’ is a term used when a client reviews things in a large team. With too many opinions in the room, it’s impossible to make everyone happy, the overall message is lost and the end result is rarely beneficial for client or designer. A decision needs to be made by 2-3 key team members who truly understand the goals for the project and can give educated feedback on the creative they’re reviewing.
5.) Respect the Relationship
A designer’s job is to make clients look good. They’ve spent their entire careers understanding what makes projects successful, what makes projects fail, how to shape a cohesive visual story that engages and speaks to audiences and how to identify and solve the problems that hold some clients back. Don’t look at a designer as someone you call on because they’re good at Photoshop or can draw – look at them as a professional resource. Trust that they have your best interests in mind and will use not only their creativity, but also intelligence, wit and experience to make you shine.