4 Ways to Miss Out on That Perfect Marketing Job

By Nikki Bracy
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As a well-known boutique marketing agency, we constantly receive applications for jobs. And when we receive particularly strong applications, we love to bring the applicant in for an interview to see if they are a fit for our open positions.

Over the years, we’ve conducted our fair share of interviews and thought we’d share some words of wisdom for how to put your best foot forward and land that perfect marketing agency job.

In this blog post, we’ll talk about four common mistakes we see interviewees make and what those mistakes communicate to the agency at which you’re applying.

1. Showing up too early

Believe it or not, you can show up too early for an interview. The earliest you should show up for a job interview at most marketing agencies is 15 minutes before the scheduled time. We’ve had people show up hours – literally hours – before their in-person interview. While it’s great to be early, being THAT early shows a lack of respect for the agency’s time and an inability to follow simple directions. Agencies are constantly scheduling meetings with clients, vendors and new business leads. That means we need people we can trust to get the job done efficiently and effectively — and that includes showing up for meetings at a reasonable time.

2. Lack of focus

It’s always exciting when you interview someone who is charismatic, energetic and would be a great cultural fit. But a red flag is when that interviewee expresses an interest in a thousand things that don’t have anything to do with the job for which they’re interviewing. It’s great to have multiple skills and interests — particularly if you want to work at an agency — but the skills and interests required to do the job for which you’re applying should always be the main focus of the interview. For example, if you’re applying for a PR job but throughout the interview seem more excited about web development and video script writing — that’s a red flag. No matter how great your personality is, if you don’t seem passionate and focused on the job at hand, agencies will view you as a flight risk and someone who is just trying to do anything other than what you’re doing now. Agencies want people who are going to commit long haul, enjoy what they’re doing and be able to get the job done. Make sure you’re applying to jobs that truly fit your interests and skill sets, and it will shine through in the interview.

3. Lying on your resume

This is a simple one — don’t lie. Most agencies can sniff out a lie from a mile away. And if you do get hired based on a lie, it will always come out once you’re on the job. So it’s best to always be honest on your resume and in interviews so that you can find a job that’s the right fit for you and the company.

4. Forgetting to send a “thank you”

Sending a “thank you” email or handwritten note is common courtesy after an interview. It shows you care about the job and the people who interviewed you. Most agencies will wait a few days for a handwritten note because … #snailmail. But ultimately, we are looking for a written acknowledgement of our interview within 24-48 hours of meeting with us.

As you apply for jobs in the agency world, be sure to keep these things in mind so that you can land that perfect position! What are some of the biggest interview mistakes you’ve seen?

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