3 Ways Your Website Is Driving Customers Away
A good website is an increasingly important marketing tool as the world goes digital, and more than 70% of U.S households access the internet when shopping locally for products and services, whether that be via a desktop or mobile device.
Want your website to help you drive sales? Here are 3 common web mistakes you need to fix:
Regardless of the industry, having an easy-to-navigate website is extremely important to keeping visitors on your website. You should make it as easy as possible for your customers find the information they need on your site by having a readable, simple navigation bar. Too many navigation topics can be confusing, and not enough can indicate that you don’t have the information, products or services that your potential customer is looking for. Also, not having a search bar is a huge no-no. Many people come to web sites with a specific search in mind so be sure to have an option that allows them to locate what they need right away.
Crazy colors, hard-to-read fonts, poor photography – these are prominent features of really bad web sites. You want the user experience to be as seamless as possible, so ensuring that your website is readable and visually appealing should be your company’s #1 priority. Don’t use too many different font sizes, crazy spacing or misaligned text. Less is more when it comes to web design.
It isn’t mobile-friendly
Sites that aren’t mobile-friendly began to take serious SEO hits on April 21 when Google rolled out its new algorithm update. Searches from mobile devices have skyrocketed, so Google began ranking web sites in search results based on their mobile readability. Many websites are not functional on a mobile device, or they force readers to use the zoom function on their phones to be able to view the content. The most user-friendly websites are responsive, adapting to smart devices of any size.
Here’s how to check to see if your website is mobile-friendly.
Looking to enhance your company’s website? Contact us at firstname.lastname@example.org