2015 Is An Open Canvas: Dare to Be Bold!
The New Year symbolizes a fresh start. It’s an opportunity to get rolling on all the plans you procrastinated on for the past 12 months. We wanted to capture that essence in our annual holiday/new years gifts. Having built a really over-the-top concept for 2014, the team was determined to better last year’s efforts.
What we came up with was to push the idea that 2015 is an open canvas with endless possibilities. Playing off the ‘canvas’ wording, paint supplies and their packaging seemed like a natural fit. As a small goodie, jelly beans made for a great substitute to actual paint. From there, we branded everything as CMY2K15 to represent the colors used in printing (cyan – C, magenta – M, yellow – Y and black – B) as well as the year ( 2K15 ).
The cans were the first elements to be designed, and we settled on a clean, slightly vintage aesthetic. A label was created for each can, accompanied by a matching lid label. To push the paint concept, we added a small swatch of color just as you would get at your local hardware store.
With design complete, the team printed, cut and assembled each element by hand.
80 lbs of Jelly Beans were ordered from the fine folks at Jelly Belly.
50 cans for each color, assembled, filled and capped.
We included a paint can opener with each package to make for an unusual delivery to an inquisitive recipient.
Funky illustrations, fun paint-themed sayings and hand-done touches pulled the entire concept together. We’re extremely happy with how the overall project turned out. It’s definitely going to be tough to beat next year.
Fully completed tubes ready to go out the door.