Vitamin’s Super Bowl Ad Picks – The Best and The Worst
While the general consensus for this year’s Super Bowl was “meh,” a few ads caught our attention and actually made us stay awake after halftime. Here’s a roundup our favorite ads – and our list of the ads that need to take another hard look at their playbooks.
1. Doritos — Doritos Dogs
We saw a few dog commercials during the Super Bowl, but this was the best by far. It had the all of the elements of a great advertisement – it was sweet, funny, family-friendly, spoke to the desirability of the product and best of all, featured our four-legged friends. But perhaps the most surprising part of this commercial was the fact that it was made with a $1,000 budget by an amateur filmmaker.
2. Doritos — Doritos Ultrasound
We know, this one has caused a lot of controversy, but we couldn’t help but love this commercial. It’s easily the funniest ad that aired throughout the night (if that’s your kind of humor) and it stuck to that idea of desirability that all Doritos Super Bowl commercials like to convey.
3. Squarespace — Real Talk with Key and Peele
It’s clear who Squarespace’s target audience is with its Super Bowl ad – hip, tech-savvy millennials who don’t want their businesses to be defined by some boring web template. That’s why Key and Peele made for a great choice as weirdly-dressed, hilarious spokespeople for the company. “And look where we are now – we in a future hallway” – funniest line of the night.
The pair also did a full live sports commentating of the whole game via RealTalk, a Squarespace website.
4. Jeep — Portraits
The photography in this commercial was simply breathtaking, which is why it takes a top spot on our list. The black and white color scheme of the photography amplifies the spoken message throughout the ad. The juxtaposition of a jeep with headshots humanizes the brand and truly makes the product feel engrained in the history of humanity.
5. Hyundai — First Date
As first year sponsors of the NFL, Hyundai took advantage of the Super Bowl’s wide reach by running multiple spots throughout the game. But none were greater than the hilarious commercial starring Kevin Hart as an overprotective father looking out for his daughter on a date. The ad did a great job highlighting the new car tracking technology in newer Hyundai models – but we’re glad it wasn’t around when we were teenagers.
Honorable Mention: Mountain Dew — Puppymonkeybaby
With a lot of viewers asking themselves WTF after the now infamous Puppymonkeybaby commercial aired, this ad does more than provide nightmare fuel until Easter. It is the wonderfully weird type of advertising that Mountain Dew does so well.
1. Apartments.com — Moving Day
We love Jeff Goldblum as much as the next person, but what was going on in this commercial? George Washington’s lines were weird and Lil Wayne just wasn’t funny. Apartments.com shouldn’t have wasted its advertising dollars airing this mediocre spot TWICE during the big game.
2. Michelob Ultra — Breathe
Michelob Ultra – stop trying to make your beer happen. The connection between working out and a light beer is just too much of a stretch (get it?)
3. Taco Bell — Bigger Than…
We’ve seen this advertising strategy too many times before – take shots of a bunch of cool millennials enjoying your product, throw in some YouTube stars / pop culture references and a tagline, and voila – great commercial! Right? Wrong. So overdone and boring.
4. Prius — The Longest Chase
Toyota ran two commercials during the big game to promote its Prius model, which we wouldn’t exactly consider a sports car. In order to get people to break their preconceived notions of the Prius, the Prius is used as a getaway car in a bank robbery. We get what Toyota was trying to do, but the commercial ended up glamorizing criminal activity and some parents complained that it sent the wrong message to their children.
5. Budweiser — Not Backing Down
In its latest strings of advertisements, Budweiser isn’t mincing its words. Clearly trying to revamp its image after losing sales to craft beers, Budweiser is proving itself to be the anti-craft beer. No frills, just manly, manly beer. Budweiser wants you to know that this beer isn’t for pansies – and isn’t for everyone (which is borderline offensive to those who may enjoy the frills other beverages provide while enjoying a beer every once in a while). Stereotyping your customers can be alienating to those who don’t fit the mold and isn’t always the best marketing strategy.
What were your favorite and least favorite Super Bowl ads? Leave your comments below!