Vitamin®

Cure for the Common Brand®

Identity ** Print ** Interactive ** PR

News Coverage

Recent Coverage

Got Personality? The Six Best Ways to Promote Your Brand on Social Media Such as Facebook, LinkedIn or Twitter

November 25, 2014

It’s no secret that social media is a key marketing platform due to its popularity and usage: 73 percent of adults online and 82 percent of brands use social media regularly. Those statistics alone suggest that banks should not ignore social media and, more importantly, that social media is a viable means through which to… Continue Reading

St. Agnes’s Breast Cancer Video Scores Big on Social Media

October 23, 2014

It has taken only 27 days to demonstrate the combined power of social media, blogger relations, and PR in health care marketing. From Sept. 26 to Oct. 22, a video recounting the journey of a woman fighting breast cancer has exceeded 10,000 views. Saint Agnes Hospital in Baltimore produced the four-minute piece about Tami Scovitch.… Continue Reading

A Glimpse Inside Vitamin: The Highlandtown-based Branding Firm

October 22, 2014

Charming. Diverse. Community-oriented. Real. These are a few adjectives often used to describe Highlandtown. And they are some of the reasons Amanda and Michael Karfakis made the decision to relocate their web-branding-public relations firm, Vitamin, from the Broom Factory in Canton to neighboring Highlandtown. “Highlandtown is Maryland’s largest arts and entertainment district,” says Amanda, president… Continue Reading

Vitamin Holiday Gifts Featured in Print Magazine

October 20, 2014

The holiday season is fast approaching, which means creative gift giving to clients and key stakeholders is a must for every company that values its business relationships. With that in mind, Print Magazine featured seven creative holiday projects, with Vitamin’s most recent client holiday gift highlighted as the main feature on the site’s homepage. To celebrate the New Year, Vitamin created a… Continue Reading

Ragan’s Health Care Communication News: 8 health care marketing lessons from the ALS Ice Bucket Challenge

September 18, 2014

The ALS Ice Bucket Challenge demonstrates the enormous publicity power of grass-roots marketing. The campaign raised awareness of the neurodegenerative disease amyotrophic lateral sclerosis (ALS) to an unprecedented scale. It also boosted donations. Greg Cash, communications director for the ALS Association, said: “If we look at donations Association-wide (which includes national and chapter revenue), our organization has… Continue Reading

Vitamin Invitations Featured on French Paper Sample Room

July 23, 2014

Created for a tea party themed bridal shower, these invitations play off vintage advertisements and the style of Victorian-era filigree. The design uses a mix of vector and raster illustration techniques to create an image that is both realistic and whimsical. The invites also use multiple aging and distress textures to carry through the aesthetic… Continue Reading

Ragan’s Health Care Communication News: Vitamin Contributions

June 2, 2014

Ragan’s Health Care Communication News recently featured three blog posts written by Vitamin contributors. 5 easy ways to get patients to read your health care blog If you build it, they won’t necessarily come. Unless you write something interesting. By: Nikki Bracy Health care organizations have really been stepping up their efforts in the digital… Continue Reading

The Daily Record Business Buzz: The New Media Marketing Funnel

March 20, 2014

Driving the new business effort is a critical component of operating a successful business. And marketing is a key ingredient that helps move the new business needle. You knew that, right? Sure you did. But did you know that there is an art to using marketing to drive conversions? Leveraging this art begins with understanding… Continue Reading

Daily Record Business Buzz: 5 Ways to Grab Attention With Email Subject Lines

March 10, 2014

Do you know how many emails are living in your inbox at this very moment? A few weeks ago we asked the CEO of a large corporation this same question and he couldn’t even begin to guess. As business owners and executives we’re inundated with emails and constantly fighting to manage our inboxes with grace.… Continue Reading

Daily Record Business Buzz: The 4 Commonalities of Marketing & Relationships

February 24, 2014

It’s February, “the month of love.” As we spotted the lovebirds around town, watched the influx of flower and candy commercials and celebrated Valentine’s Day, we realized it was the perfect time to blog about the similarities between marketing and relationships. If you’re looking to put the spark back into your customer-client relationships through marketing… Continue Reading

Press Contact

Amanda Karfakis
(410) 732-6542 ext. 22

New Business Contact

Mike Karfakis
(410) 732-6542 ext. 21

Quick Facts

Leadership

Amanda Karfakis
President/CEO

Michael Karfakis
Chief Operating Officer

Founded

2002

Structure

Boutique

Blog

Living Organism
Essential Nutrients for Branding and Public Relations