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Recent Coverage

How Health Care Organizations Should Manage Social Media

February 29, 2016

As social media becomes an increasingly important tool for reaching patients, it becomes more critical for C-suite executives to understand their health care organization’s ongoing social media effort and to feel confident that it is enhancing, not hindering, the organization’s brand. While it’s important to grasp the basics of a social media program (such as… Continue Reading

What is the Value of a Bank's Brand?

October 8, 2015

You’ve carefully monitored the national bank consolidation trend. You’ve got your eye on another bank that’s a candidate for acquisition by your bank. Now it’s time to dig deeper and get a handle on the other bank’s brand. What’s the bank’s reputation? How do people feel about the bank’s customer service? What’s the bank doing… Continue Reading

Companies Make Employee Health a Priority

June 12, 2015

Employee Wellness Program

Located inside a row house in Baltimore, the boutique branding public relations and web firm, Vitamin, has seven employees. Those involved in public relations and accounting are on the top floor while the design team is downstairs with the middle floor used as a meeting area. "We wanted to get some more energy going with… Continue Reading

4 Ways To Get Your Medical Staff Into PR Mode

April 24, 2015

We all have a lot of responsibilities at work. Between long hours, busy schedules and important patient matters, it can be tough to get your medical staff involved in marketing. Budget cuts also mean health care marketing departments have to stay creative with their outreach efforts, all while keeping an eye on costs. Here are… Continue Reading

Technology Key to Marketing for Small Businesses

February 27, 2015

Few businesses can compete and survive these days without tapping the visibility and advantages that technology offers. The outlets seem endless online: the World Wide Web, social media, mobile applications software. The good news, especially for small businesses, is that much of technology is free. The caveat is that using it to your best advantage… Continue Reading

HOW Magazine: Behind the Design

January 7, 2015

Vitamin was recently recognized in the January 2015 issue of HOW Magazine, one of the premier resources for graphic designers and creative professionals. HOW is an international, highly lauded design journal with a reach of 67,000. Our branding and collateral work for Central Scholarship, a Baltimore based non-profit, was featured in the “Behind the Design”… Continue Reading

December Platinum Sponsor Spotlight – Vitamin

December 17, 2014

SMPS Maryland has several generous sponsors who help make our business programs and events possible throughout the year.  In an effort to tell you more about these wonderful firms, each month the Communications Committee will feature a Platinum and/or Gold Sponsor, chosen at random, in the Sponsor Spotlight. Interested in being featured in a Sponsor… Continue Reading

Got Personality? The Six Best Ways to Promote Your Brand on Social Media Such as Facebook, LinkedIn or Twitter

November 25, 2014

It's no secret that social media is a key marketing platform due to its popularity and usage: 73 percent of adults online and 82 percent of brands use social media regularly. Those statistics alone suggest that banks should not ignore social media and, more importantly, that social media is a viable means through which to… Continue Reading

St. Agnes’s Breast Cancer Video Scores Big on Social Media

October 23, 2014

It has taken only 27 days to demonstrate the combined power of social media, blogger relations, and PR in health care marketing. From Sept. 26 to Oct. 22, a video recounting the journey of a woman fighting breast cancer has exceeded 10,000 views. Saint Agnes Hospital in Baltimore produced the four-minute piece about Tami Scovitch.… Continue Reading

A Glimpse Inside Vitamin: The Highlandtown-based Branding Firm

October 22, 2014

Charming. Diverse. Community-oriented. Real. These are a few adjectives often used to describe Highlandtown. And they are some of the reasons Amanda and Michael Karfakis made the decision to relocate their web-branding-public relations firm, Vitamin, from the Broom Factory in Canton to neighboring Highlandtown. “Highlandtown is Maryland’s largest arts and entertainment district,” says Amanda, president… Continue Reading


Press Contact

Amanda Karfakis
(410) 732-6542 ext. 22

New Business Contact

Mike Karfakis
(410) 732-6542 ext. 21

Quick Facts


Amanda Karfakis

Michael Karfakis
Chief Operating Officer






Living Organism
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